At a Glance

AMC Theatres is one of the biggest cinema operators in the US dominating 50 local markets.

The Challenge

Launch a Mobile Platform that generates user engagement, increases sales and improves customer experience.

Work Type

Service Design, UI/UX Design, Architecture Design, Adoption Strategy, Mobile implementation and operation.

Our Approach

Development and integration of AMC Theatres Mobile platform.

The mobile platform was designed to be very functional, including reservation, purchase, seat selection, gift sending, gift redemption, digital tickets, maps, Augmented Reality as well as multiple service integrations.

The Results

Mobile platform sells more tickets than website and physical stores.