At a Glance

Belcorp is one of the top 5 cosmetics direct sales in the world. With headquarters in Peru and Operation in 15 countries.

Their main brands are L’bel, Esika and Cyzone.

The Challenge

Provide theirs sales force of more than 1 Million agents with a digital platform which help them to increase sales and reduce churn.

Work Type

Service Design, UI/UX Design, Architecture Design, Adoption Strategy and prototype.

Our Approach

As a result of a service design process we study the needs of 1M salesperson and create Facebook CRM Mobile App integrated.

The platform integrates the CRM sales force automation capability with the user Facebook account and with AI we suggest actions to increase sales within their social network.

At the same time the platform learn about the final customers to improve the sales strategy.

The Results

Increase in Sales Agents retention to 10%.